Here’s a previous mission statement from Disney, “We create happiness by providing the finest in entertainment for people of all ages, everywhere.”
That early mission statement stated their purpose for existing – to create happiness and entertain people. They’ve certainly done that and have been successful at it.
What if they weren’t sure of their mission?
What if they said, “Well…we wanna make some movies…we’re not sure who the audience is or what feelings we want to bring about in our audience… yeah…we just wanna make some movies.”
Doesn’t sound like there’s much direction and purpose. Without a definite purpose and mission to pursue, the chance of success is less. The chances of having that organization, business or church reach its full potential is minimized.
The same goes for our lives.
To reach our full potential we need direction and purpose.
Knowing what our direction and purpose is takes some thought. We need to ask ourselves questions such as:
Why am I here?
What am I called to accomplish?
What am I passionate about?
These are questions that we sometimes think about in a fleeting moment, but the everyday demands of life get in the way and answering them doesn’t take priority.
It’s hard to think about our mission in life – the big picture – when the oil needs changing in the car, the kids need to be driven hither and yon and the vacuum isn’t sucking up all the dog hair properly. We get bogged down in daily life activities.
Identifying our life mission and goals has to be given priority if we are to fulfill it. We have to be mindful about working toward something. Our days can be busy as we check off items on our daily to do list. But busyness doesn’t mean we’re moving toward a goal or living out our mission.
If we have never given thought to what our purpose is or why we’re here, it’s easy to float through life, just existing and sucking up air. God has given each one of us talents, gifts and a purpose. It’s up to us to identify and cultivate those things. That’s hard to do if we don’t give our attention and time to figure out what our talents and gifts are and how to apply them to our purpose.
The Bigger Picture
This is where a mission statement can help. A mission statement will help you see the bigger picture – even bigger than goal setting. The goals you want to reach should be in alignment with your life purpose – your mission.
At this time I would say my mission statement is, “To continuing growing as a Christian, to share Christ’s love with my children and to develop my writing so I can encourage others to live rich, purposeful, healthy lives.”
Mission statements can change as we grow. If you would have asked me what my mission was when I was in Jr. High it would have been to own the coolest pair of Zena jeans, to go out with the cute drummer and to be popular. As we mature, our mission and purpose become clearer.
Disney’s mission statement is now, “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
A big change from their first mission statement, huh? But they still needed that simpler, first statement to give them direction and purpose. As they matured they were able to more clearly identify their mission.
What’s your personal mission statement? Why are you here and what’s your purpose?